Both designers draw a direct line between their success and our changing views on consumption. Says Johnstone, "I think especially during COVID times and this crazy traumatic transition and weird year everybody's had, people are really starting to be super interested in buying brands and products that are sustainable and small, and thoughtful. mens denim jacket People want to feel special." Labels like hers have flourished "because people are moving away from this mass-produced culture that we've become so addicted to. In the age of Amazon Prime and fast fashion, I think people are really craving something that's a little bit more special and has a story behind it."
Adds Williams: "These personalized 1/1 pieces are also an alternative to bigger brands that make dubious claims to sustainability and fair oversized leather jacket labor practices because the line from customer to maker is even more direct and transparent with an operation like ours. I don't necessarily think what we're doing represents any kind of actual solution to the problems that fast fashion presents because what we do is by design not really scalable, but I think it is a good transitional option while the larger fashion industry gets sorted out." |
